Digital signage solutions are a form of signage that utilizes digital screens to display content that's intended to inform audiences, and sometimes, to persuade them into buying or availing of a particular product or service.
Digital signages can be anything from a TV, monitor, tablet, or a projector, and can be as small as a tablet that fits on the palm of your hands to the giant jumbotrons frequently seen and used at sports stadiums and prominent intersections in large cities.
Here, we’ll tell you a few basic things about digital signage solutions, such as:
- How it works
- What are its advantages
- How your business can benefit from it
How Do Digital Signages Work?
There are five ingredients to a digital signage solution: the display, the digital signage player, the content, the content management system, and finally, the user.
What usually happens is that the user decides the content, funnels it through the content management system for proper indexing and storage purposes, after which, the content is sent to the digital signage player and is displayed onto the medium of choice.
Content management system (CMS) is has been made easy with cloud base digital signage and android digital signage. Cloud based make you easy to download the content tpo the hardward and manage the content.
What Are Its Advantages?
The main advantage of digital signage solutions over traditional advertisement methods is that the content is easy to update and can be done with little to no waiting time and cost – you no longer have to worry about printing it out.
This modern means of advertisement is also visually attractive with more people likely to pay attention to anything displayed on it compared to traditional mediums.
For businesses with a lot of foot traffic, digital signages can also be used to sell ad spaces, allowing you to generate money from other advertisers.
With total control of the display, you can interact with your customers at the point of sale by displaying anything from twitter feeds, video ads, photographs, and whatever you can think of. You can even put two things at once in one screen at the same time!
How Your Business Can Benefit From It?
Lower upfront costs and maintenance costs for digital signage solutions make them ideal for businesses who are looking to modernize their marketing efforts.
For clinics usage of digital display screen such as displaying informative advertisements, are a great way to keep patients entertained. For groceries, doing the same at the check-out counter is a great way to subtly advertise certain products and drive more profit.
It has been widely used in restaurant as digital menu boards .
The applications are endless and limited only by your creativity.
This isn’t to say that traditional methods have no place anymore. They do. However, with today’s audiences being able to relate more to modern mediums, not having a digital signage solution is a waste.
A digital signage isn’t just a signage, much like how your smartphone isn’t just a phone. It’s a piece of multimedia technology that customers can interact and engage with, allowing you to transform and improve the customer experience. It’s informative, but also persuasive, and the purpose is limitless. For these reasons alone, digital signage solutions are better than traditional methods, like printed signs.
Now that you know what they are, how about giving it a try for yourself? The worst that can happen is your business will have something that can be continuously tweaked until you find the right content to display that works towards driving more customers and revenue to your business.
Ready to find out more?
Drop us a line today for an appointment today.