Have you ever come across a piece of information being displayed electronically on a screen, either in video or still picture form, probably on a restaurant wall, in transportation systems, museums, stadiums, retail stores, hotels, restaurants or even corporate buildings? If your answer to the above question is yes, then you knoe what Gigital Signage is.
Digital signage is a form of electronic display that uses technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. It is defined by Jimmy Schlaefler, an advertising guru as a "remotely managed digital display typically tied in with sales, advertising and marketing" or as "a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences".
The global digital signage market is expected to grow from $14.89 Billion in 2015 to $21.92 Billion in 2020, at a CAGR of 8.04% during the period 2015 to 2020. The Global Digital Signage Market is rising rapidly owing to the growing demand for increasing investments by companies for the development of digital signage solutions, commercial displays, acceptance from government, prevention of paper wastage, and energy saving.
How does Digital Signage Work?
The display is operated using control software from a central computer or server. The control system may or may not be I the same area as the display system. Using this software control system, displayed information can be updated at any time. Also, the display control software makes it possible to have multiple displays on a single screen. Digital signage can appear in different formats. Some of these include text, image, video or interactive window display.
The interactive window display is the most captivating. It presents a possibility of you communicating back to the system. For instance, in a restaurant that uses the interactive window display for its menu, when displayed, you can touch the screen to select your desired item.
Advantages of Digital Signage
The potential benefits of digital signage to your business are numerous. A few are highlighted here:
- Flexible control of content
- Lower cost of making changes
- More information can be displayed on little space
- Information on display can be changed at short notice
- Customers are more engaged, especially with video and interactive window display.
- Content can be tailored to fit the time of the day, weather, and other environmental factors.
In April 2018, digitalsignagetoday did a survey of quick-service and fast casual restaurateurs, operators who've already rolled out digital identified the biggest benefits of digital signage in the restaurant.
- Better pricing flexibility
- Increased customer satisfaction
- Increased sales of promotional items
- Improved operational efficiency
- Higher check averages
- Increased sales of high margin items
- Improved order accuracy
- Increased traffic
- Higher margin per transaction.
Definitely, the benefits of digital signage over non-digital signage are quite obvious; and if there is something you can do to boost your sales, it should be digital signage.