Best View’s Guide to Offline Ad Placements

Offline marketing is used in offline campaigns to advertise and promote a brand, product or service that uses traditional offline media. This includes ad placements in channels such as television, radio, billboards, print, and in-store or in-person events.

More often than not, modern-day offline marketing methods are built to support or supplement online efforts such as ad placement on apps, google ads, Facebook ads, videos on youtube and influencer marketers.

Offline marketing also provides the advertiser with opportunities to use copy, images, and promotional material to be delivered to various audiences. The best marketing strategies combine both online and offline ideas to elevate your brand and exposure to your target audience.

Online and digital marketing is a necessary component to stay competitive. But in reality, the best marketing strategies connect and combine offline and digital ad formats, especially when it comes to targeting existing customers or; to reach consumers at the right places.

When you optimize both online and offline channels, advertisers will provide greater brand exposure, connect your messaging between every point of contact you present, and can potentially drive a greater return on investment (ROI).

It allows you to utilize single campaign initiatives across multiple channels, meaning that you get more users and audiences per image. When done together as part of a complete marketing strategy, offline and online marketing techniques can even support and amplify the other’s efforts.

So, let’s take a look at some of the most effective offline marketing strategies and how to integrate them into your current marketing strategy.

Investing in well-made business cards is one of the most effective ways to get your business out there. It is also one of the oldest and most important marketing strategy to build your audience network. You can easily set your brand apart by choosing a unique design that reflects your brand values and creativity.

There are plenty of cheap, templated business card generators out there. But if you have something special in mind, or you want to have the opportunity to pick a specific type of business card paper, you might want to look for a local designer and print shop.

A business card is an extension of your brand and you can make them stand out by:

• Using colored cardboard instead of the usual white
• Change the orientation from landscape to portrait

Face-to-face interactions with a customer is still one of the most valuable form of networking and word of mouth can help drive more new customers to your in-store location.

Being able to put a face to the name can help create a deeper sense of brand loyalty among your buyers, so don’t discount the importance of a good, old-fashioned handshake and in-person interaction.

In-person speaking engagements such as holding or attending a conference are tremendous marketing opportunities for a number of reasons. First and foremost, a speaking engagement puts you in front of a highly targeted and interested audience that is already primed and ready to pay attention to what you have to say. However, finding and securing speaking engagement opportunities may be a challenge if you’re just starting out in your journey to thought leadership.

You should start with local associations and don’t be afraid to say yes to unpaid opportunities. Chances are, even your earliest experiences will pay off in the long run.

Obtaining relevant placements in the right industry magazines and journals will help increase your brand visibility and showcase your expertise. For best results, include print opportunities as part of your influencer outreach strategy and keep an eye out for opportunities to appear in both an online and print version of a publication. Make sure the publications you choose are relevant to your target audience and a reputable source of information.

The practice of sending direct mail for marketing purposes is far from extinct. In fact, some members of your target audience may actually prefer direct mail communication to any other method of online communication.

You can make your printed materials more memorable by:

• Printing out informative infographics on your flyers
• Add discount coupons to the flyers
• Include your contact information
• Send out cards and small gifts to clients and use special occasions and milestones to make your presence known.

Remember, a well-designed, well-thought-out, personalized direct mailer can show customers how much you appreciate them.

Similarly, cold calls have that personal touch that often resonates with interested buyers. Phone calls are more personal than emails and demand an instant response which can be both good and bad. Cold calls are also a great way to reach out to potential marketing partners about a collaboration opportunity, like hosting a webinar or producing content together.

Just make sure you have a concrete reason for why you’re reaching out and be mindful of your phone call recipient’s time.

Trade shows can provide a great opportunity to put the most effective offline marketing strategies into practice. In addition to in-person networking, you can also pass out print materials and perhaps even get the opportunity to be a featured speaker.

A great way to get your name out there and be a responsible business is to get involved in the community. You can choose to sponsor a nonprofit, but you can also promote volunteer work in your company. There are so many forms of community service that encourage our employees to be part of the process every step of the way.

You can find ways to engage in and help support your community through donations, volunteer work, and joining organizations that also support local people and businesses. Being engaged in your community will help spread knowledge of your business as well as and ultimately, it will get you and your employees to do more good for your community.