Digital display screens – ubiquitous in our increasingly interconnected world, serving a multitude of purposes ranging from advertising to wayfinding. This paper seeks to explore an application that holds significant promise, yet remains relatively untapped – leveraging digital display screens…
In today’s digital age, restaurants across the globe are finding innovative ways to streamline their operations and improve customer experience. One such innovation making waves in Singapore’s bustling food and beverage industry is the digital menu board. These are interactive,…
In today’s digital age, more and more businesses are moving away from traditional paper menus. And it’s not hard to see why! Digital menu boards are more eye-catching and engaging than their traditional counterparts. They can be easily updated with…
Offline marketing is used in offline campaigns to advertise and promote a brand, product or service that uses traditional offline media. This includes ad placements in channels such as television, radio, billboards, print, and in-store or in-person events. More often than…
Are you curious about how offline marketing can impact your bottom line? A good offline marketing campaign can be just as effective as digital marketing in driving organic growth and acquiring offline sales and customers when it is done correctly.…