In today’s digital age, more and more businesses are moving away from traditional paper menus. And it’s not hard to see why! Digital menu boards are more eye-catching and engaging than their traditional counterparts.
They can be easily updated with the latest information, and they offer a level of interactivity that paper menus simply can’t match. Not to mention, they’re also more environmentally friendly.
Not only is it beneficial for business owners in the long run, but customers can also experience a better customer experience with benefits such as reduced wait time as everyone can easily access the menu from the digital screens.
1. Reduce perceived wait times
There’s nothing worse than being hangry. You know, that feeling when your stomach is growling so loudly it’s practically echoing off the walls. The thing is…not only the customers are pressured, so are the workers preparing your food! Luckily, there’s a solution to this age-old problem: digital menus. By providing diners with a distraction, digital menus can help to reduce perceived wait times. After all, if your customers are busy being engaged by the interactive digital display, they will not be focused on how long it’s taking for the food to arrive. And that means your customers will be less likely to get hangry. On top of that, if a menu is easy to navigate and provides clear information about each dish, guests will be able to make their decisions quickly and efficiently. By investing in a digital menu, you can help reduce perceived wait times and create a better dining experience for your guests.
2. Easy to highlight new menus
A digital menu can be a great way to highlight new menu items and draw attention to special offers. By using an eye-catching design and placing the digital menu in a prominent location, you can make sure that your customers will see it and be tempted to try something new. In addition, a digital menu is easy to update, so you can quickly change it to reflect seasonal changes or new dishes that you want to promote.Digital menu boards are versatile and eye-catching, making them the perfect way to show off your latest culinary creations. You can use them to showcase seasonal specials or promote happy hour deals. And because they’re easy to update, you can change your offerings as often as you like without having to reprint your entire menu.This way, regular customers can continuously be refreshed on your latest menus by being exposed to the digital signage repeatedly.
3. Easily grab customers’ attention
Not only do digital signs look sleek and modern, but they can also be very effective in grabbing customers’ attention. With so many restaurants to compete with, you can grab a head start by grabbing your customer’s attention with a bright and eye-catching digital signage. These signage can be filled with special promotions such as “GET FREE FOOD” or a mouth-watering picture of your new menu! Either way, both are effective ways to grab your customer’s attention and make it irresistible for them. Bonus point: Even if they’re not hungry now, you managed to get their attention for future purchases.
4. Always on, always 24/7
Can you afford to run your restaurant 24/7? Most restaurant owners would say they’re unable to do that. So, does that mean your business has to stop when the lights are off?Not anymore! With the rise of the digital world, businesses are able to market their brands 24/7 through Social Media, Influencers, Ads, etc.Another aspect you shouldn’t miss out on is the passing-by-customers. If you have your digital menu boards running, passersby would be exposed to your enticing digital menu boards even when the store is not open, potentially turning them into new customers.There’s a reason why digital screen in Singapore are so famous. Let’s take Changi Airport for example. The airport is open 24/7 and it’s always busy with visitors coming in and out at every hour, the market never sleeps and your brand shouldn’t too! With the help of digital menu boards, your brand can continuously reach new customers with its enticing visuals.You can also use these signs to promote your social media so they can be engaged with you 24/7. Another option is to use creative headlines such as, “As seen on our Instagram story!” on your digital menu boards to create brand consistency on all your marketing platforms.
5. Create trust and loyalty by showing off the health benefits
In today’s health-conscious world, many consumers are looking for ways to eat healthier. As a result, more and more businesses are finding ways to showcase the health benefits of their products. For restaurant owners, one way to do this is by displaying calorie counts and nutritional information on their digital menu displays. This in turn will make your customers feel that they’re informed about their food choices and therefore create brand trust and loyalty.
6. Easily highlight upcoming events
A video wall in Singapore is often used to highlight important things such as upcoming events or special announcements. Take advantage of these digital boards to showcase a special promotion coming up or to highlight a limited edition menu.
Digital signage offers the flexibility to change, edit or add any content to your promotional material, because…let’s face it…sometimes we change our promotions at the last minute and you don’t want to mess up your upcoming events just because you can’t change the contents easily.
7. Influence your customers’ buying choice
Have you ever had a moment when you’re so sure that you’re going to get noodles for lunch but at the last minute decide to opt out for pizza just because you saw that mouthwatering picture of mozzarella goodness and that special price tag? Or have you ever committed to just buying burgers but end up with an extra bag of chips and drink when you walk out? We’re sure you’re not the only one, and that’s the power of digital displays. These digital menu boards are able to appeal visually for your customers and drive out their impulse purchases. By displaying mouth-watering photos of your dishes and providing up-to-date information about your specials, digital menu boards can tempt customers to try something new.
8. Manage your contents and time easily
One of the key benefits of having digital signs is the ease of adding, removing, and changing your contents in the digital signage system. Digital signage companies use special digital signage software to easily manage and edit your content in just a minute. This would be especially helpful when you have chain restaurants with multiple locations that need to be updated at the same time.
9. Reduce cost and increase profits
You can say goodbye to the days of running in and out of the printing shop only to realize that there’s a typo in your posters. With a digital menu, you can easily eliminate the printing cost of traditional posters and enjoy the ease of having all your contents easily replaced with just a tap of the finger.
Conclusion
In the modern age, the hospitality and retail sectors are constantly evolving, seeking innovative methods to enhance customer experience and business operations. Digital menu boards have emerged as a clear frontrunner in this quest. Offering advantages ranging from increased flexibility in content updating to heightened visual appeal, these boards are a testament to the digital transformation in these industries. The capability to adapt swiftly to market changes, present information in an engaging manner, and even contribute to environmental sustainability, positions digital menu boards not merely as a fleeting trend, but rather as an indispensable tool for businesses of the future. Embracing such technology is not just a savvy business move; it’s a nod to the evolving expectations of consumers in our digital era.